Pinterest rolled out new controls this week.
The new controls are user-centric, allowing users to reduce AI-generated content in their feeds. The move has prompted a collective sigh of relief from creators and users alike that speaks volumes.
The stats tell the story:
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- 57% of all online content is now generative AI
- Users have been complaining for months about “AI slop” overwhelming their feeds
- Categories like beauty, art, fashion, and home décor have been particularly flooded
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Why this matters:
Continue reading “Pinterest Just Did What Every Platform Should Do: Put Users in Control”
Using AI Responsibly
Digital dominates today’s marketing conversations, often overshadowing traditional channels that continue to deliver significant value. This imbalance creates an opportunity for savvy marketers willing to integrate both approaches. 
As I work with people on strategic planning activities—once we get over the initial resistance to strategic planning—one of the biggest barriers I find is concern about implementation. Too often implementation just doesn’t happen and organizations find themselves in an endless loop of planning without achieving measurable results.
As I’ve worked within organizations and, for the past 15+ years as an external consultant, I’ve come to admit that most employees, including many senior leaders, really don’t enjoy strategic planning. I think one of the biggest reasons for this is that they see it as a waste of time. Lots of hours spent by lots of people in closed door meetings that lead to a laundry list of activities and assignments that rarely seem to drive meaningful change.
This year’s Super Bowl LVIII will be held in Las Vegas on February 11 between two teams, that according to a number of online memes hardly anybody except fans in their states want to win. I’d have to agree. Unless my team (Green Bay Packers) is in the Super Bowl, I really don’t have much interest in the game.
Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. In this blog post, we’ll look at some of the best tips for getting the most out of generative AI for content marketing. 
Much of my work over the years has been with “service brands” — brands that are not tied to a particular product, but to the delivery of some type of service — educational services, health care services, energy services, engineering services, consulting services, etc.