As I work with people on strategic planning activities—once we get over the initial resistance to strategic planning—one of the biggest barriers I find is concern about implementation. Too often implementation just doesn’t happen and organizations find themselves in an endless loop of planning without achieving measurable results.
Part of the problem, I believe, is that Continue reading “10 Tips for Implementing Your Strategic Plan”
Effective corporate communication has always been important. Now, though, in a hybrid and continuing uncertain corporate environment, it’s more important than ever for organizations to determine how effective their corporate communications efforts are, and what adjustments or improvements need to be made to keep employees engaged, productive, and employed!Continue reading “Creating a Plan to Improve Corporate Communications”
It’s hard to believe that another year is drawing to an end. I can still vividly remember the countdown to Y2K and the anxiety so many were feeling as they wondered what a new century would mean in terms of digital disruption. The year 2000 came in with more of a whisper than a bang but, since that time, much has changed in terms of the ways technology continues to impact our personal and professional lives.
It’s important for any business to know whether or not their customers are satisfied with the service the company is providing – the same applies for products, but we’ll focus on services here. Many companies ask customers for feedback to gauge their experience, and this can take many forms, including surveys and post-purchase emails among others. This feedback could be asking for a simple thumbs up, thumbs down or sliding scale review of the overall service, or it could ask more specific questions, focusing on different aspects of the service: timeliness, quality, likelihood to repeat business, likelihood to recommend to others, etc. Continue reading “Are You Telling Your Customers About the Great Services They Receive From You?”
I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.
Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see Continue reading “Social Media Mistakes that Businesses Make”
