A while ago my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out with a project. He wanted 8 tickets. The theatre said “No, sorry – we only Continue reading “You’ve got it. I want it. But you won’t let me buy it?”
Category: Uncategorized
Top Strategies for Increasing Customer Engagement
Too often when marketers think about increasing customer engagement, they tend to err on the side of selecting promotional options. That, though, is often premature and can result in a lot of money spent unnecessarily. Worse, in some cases, their efforts can also work against them. Continue reading “Top Strategies for Increasing Customer Engagement”
The (Absolute) Power of Product and Its Impact on Your Marketing
Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not.Continue reading “The (Absolute) Power of Product and Its Impact on Your Marketing”
They Don’t Care About You; Here’s How You Can Show That You Care About Your Customers
Want a quick tip to help you evaluate the effectiveness of your advertising copy? It’s simple. Just take a look and see how many times you use words like “we” or “our.” What’s wrong with those words? They’re you-focused, vs. they-focused—they being the target prospects you’re hoping to influence in some way. Instead of words like “we” and “our,” your copy should include Continue reading “They Don’t Care About You; Here’s How You Can Show That You Care About Your Customers”
Are You Taking Advantage of What You Already Know About Your Customers and Your Market?
I’m often surprised when I work with clients and companies to find that they aren’t taking advantage of the valuable information they have at their fingertips about their customers and their sales patterns.
Fact-gathering and research are two important steps in implementing any kind of communication campaign – internal and external. Yet, it’s a step that is all too often overlooked in the zeal to “do something—DO SOMETHING NOW!” But taking the time—just a little time!—to step back and look at some data can help direct the “do” into areas that have the most potential for success. Bigger impact—less investment (of time and money). What’s not to like about that? Continue reading “Are You Taking Advantage of What You Already Know About Your Customers and Your Market?”
How Can You Find the Right Focus For Your Marketing Messages?
A prospective client contacted us recently wanting to produce a white paper to serve as a promotional tool. The white paper needed to include: a focus on the new national campaign theme, a focus on the new local campaign theme, a focus on the areas served, a focus on the organization’s new direction for the coming year, a focus on…OK, hopefully, you get the point.
If you focus on everything, you’re focused on nothing!
It’s tough to focus. Any organization has multiple objectives and messages that need to be conveyed and there can be a tendency to try to “do it all” in one message. The trouble with that, though, is Continue reading “How Can You Find the Right Focus For Your Marketing Messages?”
Key Takeaways From Super Bowl Advertising (Our Favorite Part of the Game)!
The Super Bowl is behind us, but the buzz about the brands that bought space to reach the masses during this much-watched event is still buzzing. It’s buzz that can benefit businesses—of any size—that are looking for ways to boost awareness and breakthrough an increasingly cluttered media environment. Small businesses, in particular, can learn from the best of the best (and worst of the worst…). For example: Continue reading “Key Takeaways From Super Bowl Advertising (Our Favorite Part of the Game)!”
Are You Telling Your Customers About the Great Services They Receive From You?
It’s important for any business to know whether or not their customers are satisfied with the service the company is providing – the same applies for products, but we’ll focus on services here. Many companies ask customers for feedback to gauge their experience, and this can take many forms, including surveys and post-purchase emails among others. This feedback could be asking for a simple thumbs up, thumbs down or sliding scale review of the overall service, or it could ask more specific questions, focusing on different aspects of the service: timeliness, quality, likelihood to repeat business, likelihood to recommend to others, etc. Continue reading “Are You Telling Your Customers About the Great Services They Receive From You?”
Could Holographic Tech Change the Way We Communicate?
by Justin Grensing, Esq., MBA
Communication is key to any business, whether it’s a meeting with potential clients on a sales opportunity or coordinating and staying in touch with staff. Distance is becoming less and less of a hindrance to effective and meaningful communication. New technologies introduced over the last two centuries have greatly enhanced our ability to stay connected; from the telegraph to the telephone to internet and video conferencing we can now see and hear people from anywhere in the world in real time. And a recent strategy by a 2020 presidential hopeful is demonstrating the increasing development of the latest iteration of long-distance communication. Continue reading “Could Holographic Tech Change the Way We Communicate?”
What Notre Dame Donations Can Teach Us About Philanthropic Marketing
by Justin Grensing, Esq., MBA
Corporate philanthropy can be a great way to boost an organization’s brand. Customers like supporting companies they feel are contributing to the good of society, and philanthropy often comes with various forms of publicity as well—whether it’s media coverage of a donation or sponsor recognition attached to an event or building.
The recent tragic fire at Paris’s historic and world-famous Notre Dame cathedral Continue reading “What Notre Dame Donations Can Teach Us About Philanthropic Marketing”