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Is Facebook Fading Away? Why Continually Monitoring All Communication Options is Important

Once upon a time, many, many years ago, advertising on network television was all the rage. That’s where the big brands connected with consumers and drove sales. And then the landscape became fractured. Cable networking emerged, offering a wide range of new opportunities for advertisers to reach more narrowly segmented markets. The same thing was happening in the print environment. And then, of course, the Internet emerged and the rest is history.

But what’s happening today in the communication world will also, ultimately, be history. And recent reports Continue reading “Is Facebook Fading Away? Why Continually Monitoring All Communication Options is Important”

Creating Online Communities

I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. Continue reading “Creating Online Communities”

What Social Media Tool Should You Use? No Easy Answers.

With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?

Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to Continue reading “What Social Media Tool Should You Use? No Easy Answers.”

Are You Talking to Yourself on Social Media?

As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? Continue reading “Are You Talking to Yourself on Social Media?”

Are Your Social Media Efforts Addressing the Right Questions?

I work regularly with businesses, and independent consultants, on their marketing communication strategies, including social media strategies. The first two key points I address with my clients (whether for traditional or online media) are: Continue reading “Are Your Social Media Efforts Addressing the Right Questions?”

Social Media Mistakes that Businesses Make

I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.

Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see Continue reading “Social Media Mistakes that Businesses Make”

Connecting With Your Audiences Through Social Media

As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.

In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion Continue reading “Connecting With Your Audiences Through Social Media”