A friend and business colleague recently asked me to share my thoughts on the perspectives of the authors of a new book on Facebook marketing.
I’m always flattered to be asked my opinion (aren’t we all!?!) and always glad for a legitimate opportunity to ponder something. So here are my thoughts-I’d be interested in hearing yours: Continue reading “Social Media Myths and Misconceptions. My Advice: Think Logically!”
I’m still fascinated by QR codes! Recently came across an ad in a magazine I was browsing through that included a QR code. It was an ad for “Hearts on Fire” and includes a QR code in the lower left corner, with copy that reads: “Scan the QR code with your smartphone to view styles, share, and become a Facebook.fan.”
This YouTube video talks about the ad and gives a good, brief, overview of the use of QR codes.
“Hearts on Fire” use of the code is a good example, I think, of illustrating how these simple codes can be used to easily provide additional information to consumers while sending a signal that the company is “techno-savvy.”
Have you seen example of QR codes in use? Would love to hear about other examples – please share!
As I was doing research for my upcoming Direct Mail in the Digital Age I discovered a neat new (well really not so new…) communication technology called QR codes. I think this codes offer a wide variety of very interesting options to marketers. Continue reading “QR Codes – Have You Seen Them? Used Them?”
A recent study from Frank M. Magid Associates, Inc. and Hearst Television, Inc., sends a hopeful message to local news media–and an educational message to advertisers (local and otherwise), I think. The study, reported by Marketing Charts, indicates that 49% of respondents consider local news as the Continue reading “Local News – Where It’s At For Advertisers?”
I was excited to see the annual Interbrand Top 100 brand results released today. Almost as excited as Naven R. Johnson was about the release of the yellow pages in The Jerk.*
I’m always curious about what brands showed up on top and also curious to see the impact that both positive and negative PR issues had on brands over the course of the year. A few of my burning questions, that the results answer, were: Continue reading “What Makes a Brand Strong: Consistency and the Ability to Deliver on Brand Promise”
There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency. When you’ve reached this point, whether you’re looking for a partner to help you implement a major campaign, or a “boutique” agency to focus on just one marketing niche, you want to make sure that the choice you make is a sound one. Continue reading “Tips for Choosing an Ad Agency”
I was at a meeting of small business owners recently where we shared our experiences and ideas about marketing effectiveness – what works and what doesn’t. I was surprised at the vehement reaction Continue reading “Are Phonebooks – and Other Print Directories – a Dying Breed?”
Some media coverage recently by NPR and AdvertisingAge addresses the issue of advertising in the healthcare industry – whether it’s a good use of healthcare dollars and whether it is money well spent. I’ve often asked the same question. Continue reading “Advertising in Healthcare – Driving Up Healthcare Costs?”
Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton gree tea with citrus from her bag and, as she takes
Continue reading “What Advertising Images Go Best With Your Product?”
I was recently catching up on some reading and came across an article in Fast Company that made the assertion that: “major consumer brands still have a lot to learn as social tools continue to proliferate.” The author shared some data comparing Starbucks and Dunkin’ Donuts in terms of the percentage of people who hear positive things about the brands and percentage of people who would never recommend the brands. Here’s how it shakes out: Continue reading “Be Careful How You Read Those Numbers!”
