AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, Continue reading “ChatGPT: Opportunities and Risks Related to AI-Generated Content”
Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. But the COVID-19 pandemic and its worldwide impact was, arguably, the most disruptive force that marketers have seen in a long time.
A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.
While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist.