I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. While the channels for communicating have changed and grown significantly, the basics of good marketing have remained the same. These new channels also often come with something that traditional marketing efforts usually lacked─analytics. Or, at least, lacked the sophistication that now exists to understand the nuances of the target audience’s response. Continue reading “Then and Now: The Biggest Difference Between the Traditional and Digital Marketing Environments”
Tag: Google Analytics
What Your Marketing Metrics May, or May Not, be Telling You
Marketing has long been faced with a perception that its results are difficult to accurately measure. Consequently, many business leaders are skeptical of investing money into marketing efforts, because they aren’t convinced they can tie the dollars they put into marketing to their bottom line. When it comes to online marketing, in particular, a lot of metrics have been developed to help evaluate the effectiveness of marketing efforts in the absence of the ability to measure a concrete ROI.
But, not all metrics are created equal, and not all make sense. Continue reading “What Your Marketing Metrics May, or May Not, be Telling You”
In-depth SEO Analysis Supports Taking the Time to Do it Right
Recently Entrepreneur writer Nina Zipkin covered a fascinating infographic put together by The Website Group, a U.K. – based digital marketing agency, Ahrefs, an SEO tool platform. The infographic looks at data collected and analyzed by Ahrefs based on two million random keywords. By looking at the top ten ranking pages for each of those keywords, they pulled together some great insights on how long it takes to get to that coveted top-ten spot. Continue reading “In-depth SEO Analysis Supports Taking the Time to Do it Right”
Social Media Metrics: Are You Focused on the Right Data?
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding, or missing entirely, key metrics. Continue reading “Social Media Metrics: Are You Focused on the Right Data?”
Mastering Data Analytics in a Data-Rich Marketing World
Big data is the concept of tapping into the massive amounts of data collected every day on millions and millions of people conducting countless transactions around the world. The idea is that there is so much data available, you can not only draw conclusions about the characteristics of a market, but also draw correlation between those characteristics and purchasing behavior, and also determine causation, and also predict what they will do next. Powerful stuff. Continue reading “Mastering Data Analytics in a Data-Rich Marketing World”
Are You Creating, or Removing, Barriers for People to Buy Your Product/Service?
Sometimes I think the most simple thing that we can do as businesspeople and marketers is to “put ourselves in the shoes” – literally – of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however “slight,” that may interfere with – or obliterate – the purchasing process? Continue reading “Are You Creating, or Removing, Barriers for People to Buy Your Product/Service?”
Misconceptions about Social Media Data
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding or missing entirely key metrics. Continue reading “Misconceptions about Social Media Data”
Using Google Analytics to Track Social Media Strategies
It’s hard for marketers to escape the call to take full advantage of social media in their marketing efforts. The conventional wisdom is that it’s foolish to not utilize free or low-cost platforms like Facebook, LinkedIn and YouTube, which hold the potential to reach huge and targeted audiences; and, while some sites require payment for premium offerings, most are free for the basic service. (For an overview of ten popular tools, see Continue reading “Using Google Analytics to Track Social Media Strategies “
Why Your Homepage Isn’t Really Your Homepage
by Linda Pophal
For me, the summer months represent a relatively quiet time to catch up on some professional development activities that tend to be at the bottom of my list during busier times of the year. This summer, I’ve signed up for a few Coursera courses, including one called “Digital Analytics for Marketing Professionals.” One of the reading assignments led me, as is often the case, down a rabbit hole to more and more intriguing topics until I found myself looking at Continue reading “Why Your Homepage Isn’t Really Your Homepage”
A Wealth of Social Media & Marketing Tips from Experts and Practitioners
Just returned from the 6th Annual Social Media & Marketing Conference sponsored by the Eau Claire Area Chamber of Commerce and my head is spinning. It seems that no matter how much we may all think we know a lot about social media and/or marketing, there is always so much more to learn. I learned a lot today from both the presenters and other attendees. Continue reading “A Wealth of Social Media & Marketing Tips from Experts and Practitioners”