Tag: Social Media

Best Practices for Business Building on LinkedIn

17877227 – social media

I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. Continue reading “Best Practices for Business Building on LinkedIn”

What Social Media Outages Should Tell Content Marketers

by Justin Grensing, Esq., MBA

 

Earlier this year, an outage on Facebook, as well as its subsidiary services Instagram and WhatsApp, demonstrated that even the most sophisticated tech companies and social media platforms are not immune to technical challenges. In an article for Entrepreneur, Kimanzi Constable argues that the outage could hold some important lessons for content marketers and online advertisers. It wasn’t an isolated incident. Lately it seems that every week brings another outage—most minor, but all troubling.

“There is no doubt businesses lost revenue with this outage,” he writes. “For those who pay for advertising, their ads weren’t reaching potential customers. For those that rely on posting in their Facebook groups, on their personal pages and on Instagram, they lost revenue because they couldn’t use the strategy that they’ve always used.” So what should companies do from a strategic standpoint to prevent this kind of negative impact in the future? Continue reading “What Social Media Outages Should Tell Content Marketers”

Daimler Learns About Viral Customer Service Stories the Hard Way

There’s an old saying in customer service that a customer who has a good experience with your business might tell a single friend while a customer who has a bad experience will tell ten. Unfortunately, those numbers might be drastically out of date in the age of social media. In an era where any individual has the chance to communicate with millions of people around the world, even a single incidence of poor customer service can have significant impacts for businesses of any kind. Continue reading “Daimler Learns About Viral Customer Service Stories the Hard Way”

Three Big Buckets of Effective Social Media Strategy

It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. Continue reading “Three Big Buckets of Effective Social Media Strategy”

Influencer Marketing: Avoiding the Potential Pitfalls

(excerpted from Best Practices in Influencer Marketing)

While influencer marketing can yield big benefits, there are some potential pitfalls. Primary among them, is that it can be a lot of work, and results are not guaranteed. As Natarelli notes, “The nature of the media landscape today requires constant optimization and tinkering. You have to see audiences as fluid and fickle. Therefore, it is hard to sometimes identify and hold on to success. Clients looking for sure bets and silver bullets will be disappointed.” Continue reading “Influencer Marketing: Avoiding the Potential Pitfalls”

How Social Media is Changing Advertising and PR

(excerpted from 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure)

In the “old days,” there was advertising and there was PR. Advertising was paid communication that we created about ourselves. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication option that has had, and will continue to have, a marked impact on both advertising and PR. Continue reading “How Social Media is Changing Advertising and PR”

Social Media Shifts Hold Both Challenges and Opportunities for Marketers

Not so long ago, social media was the wave of the future in online activity. Sites like Facebook and LinkedIn revolutionized how we connect with one another; and apps like Twitter, Instagram and Snapchat altered how an entire generation communicates online. These applications aren’t likely to go anywhere soon, but the landscape has changed drastically in recent years, and social media giants like Facebook and Twitter have been slammed over concerns of privacy, data sharing and online trolling.

Let’s take a look at some of the recent developments and the potential for user impact—whether for personal or professional purposes. Continue reading “Social Media Shifts Hold Both Challenges and Opportunities for Marketers”

Social Media Metrics: Are You Focused on the Right Data?

pen, magnifying glass and the working paper with a diagram

The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding, or missing entirely, key metrics. Continue reading “Social Media Metrics: Are You Focused on the Right Data?”

Some Do’s and Don’ts For Successful Social Media Marketing

It’s no secret that social media is an important part of the modern marketing mix. According to a 2016 Statista survey, 81 percent of survey respondents said they had integrated social media into their traditional marketing mix. But doing social media marketing and doing it well are two very different things. Here we offer some basic do’s and don’ts for beginners and even seasoned social media marketers. Continue reading “Some Do’s and Don’ts For Successful Social Media Marketing”

Social Media: Not Just For Sales; Another Area of Big Value

Social media is a powerful marketing tool for any business. Business and marketing professionals are particularly drawn to the extensive reach of social media and its potential for driving droves of new customers through their virtual doors. However—and this may surprise you—social media marketers shouldn’t be focused exclusively on bringing in new business.

A recent article on the American Marketing Association (AMA) website by Lawrence Crosby looked at the effectiveness of social media marketing on another important measure of marketing success— Continue reading “Social Media: Not Just For Sales; Another Area of Big Value”