I’ve long had the feeling that much of what I (and others) tweet about is like the old saw about a tree falling in the forest. Is anybody there when I tweet and, even if they are, are they paying attention?
Well, recent research done by Sysomos indicates that 71 percent of the 1.2 billion tweets they reviewed over a two-month period produced Continue reading “If a Tweet Falls in a Forest…”
I participate in a number of online forums that cover various communication issues and a question that invariably comes up is “what department should ‘own’ social media”?
It’s a legitimate question and, as a former corporate communication/marketing director, I definitely “get” turf wars. But, while I tend to believe that all organizational communication should be managed through a single channel to ensure consistency and effective brand management, “owning” social media Continue reading “Which Department “Owns” Social Media?”
In many of the online forums I frequent debate rages over the practice of “ghost tweeting”–communicators who work either within a corporate environment or on a contract basis to maintain the accounts of their bosses or clients. It’s the type of activity that has been going on for years in the corporate and political world. As director of corporate communications in the energy and health care industries, I’ve frequently been the “voice” of CEOs, executives and other spokespeople. It’s common and accepted practice, at least among communicators and those they speak on behalf of… But, what about the “uninformed public” and often misinformed media, particularly “citizen journalists.” Do they know who they’re really listening to and who they may be quoting? Does it matter? Continue reading “Ghost Tweeting: Who are you really listening to? Do you care?”
| I was fortunate to attend a local Chamber social media conference recently with a wide variety of speakers (I was one of them!), and I picked up some great tips I wanted to share here. Continue reading “Social Media Best Practices” |
Facebook had an outage yesterday that apparently created a lot of angst for users. Not being a heavy user, I didn’t actually experience the outage, or even know about it, until I came across the apology issued by Facebook. It started out like this: Continue reading “Facebook’s Apology Over My Head – But Maybe I’m Not The Audience…”
When I talk to people about their greatest challenges with social media (once they get over the “What is this all about?” and “Why should I get involved?” stages), they say the greatest challenge is fnding time to stay engaged. I can definitely relate.
Currently I’m attempting to maintain two Twitter accounts (business), two LinkedIn accounts (business) and one Facebook account (personal) for myself, along with a growing number of accounts for clients. And, I need to Continue reading “Finding Time To Tweet”
I’m preparing a presentation for a group of HR professionals on social media, its uses and abuses, and I recently came across an online interaction that makes a great case for what *not* to do online. Continue reading “Behaving Badly Online? HR-and Others-May Be Watching.”
…and they may not be where you think they are! While it may seem that just about everybody is engaged in social media in some way, shape or form these days, that’s not necessarily true. Continue reading “Social Media – Not Everybody Is Out There…”
At least that’s what “the singer Prince” recently suggested in an interview with The Mirror, according to a short piece in Bloomberg Businessweek. His actual quote, according to the Bloomberg piece was: Continue reading “The Web is Dead”
