Since the dawn of the Internet Age, businesses have been quick to see the benefit of a company website to attract customers; however, a company website, like any communication channel, should be thought of in the context of all of an organization’s stakeholders. This includes business partners and potential business partners, as well as employees and – the focus of this blog post – potential employees. Continue reading “Your Website and Your Employer Brand”
Tag: website
Facebook as Your “Website”? Here’s Why That Might Be a Bad Idea
Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.
Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. Continue reading “Facebook as Your “Website”? Here’s Why That Might Be a Bad Idea”
Who Needs a Physical Location? You May Be Surprised!
Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy to get swept up by conventional wisdom and then, unfortunately, to act based on that wisdom–whether it reflects reality or not. Continue reading “Who Needs a Physical Location? You May Be Surprised!”
Is It Time to Update Your Web Site?
Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. Continue reading “Is It Time to Update Your Web Site?”
Do You Really Need a Web Site?
Back in October, 2009, I proposed an article on “Do You Really Need a Web Site” to some editors I work with, but the idea didn’t really seem to have traction. Today, though, it’s a topic I hear people talking about more and more, with Continue reading “Do You Really Need a Web Site?”