Attended a session on networking at a women’s business event yesterday, so the following guest blog from Gina Abudi is particularly timely for me – some great recommendations. Thanks Gina! Continue reading “The Power of Networking”
Category: Business Development
Don’t Forget About Gathering Client Feedback
(Thanks to Gina Abudi for contributing this guest blog)
It is important for service-oriented organizations to regularly gather feedback from their clients. Unfortunately, too many organizations don’t bother to check in with their clients to see how things are going. The feedback you gather from clients will help in many ways, including: Continue reading “Don’t Forget About Gathering Client Feedback”
AAA is Paying Attention, But is That Good or Bad?
Last week, before leaving for a long weekend in Las Vegas, I impulsively tweeted a message about my husband being stuck in a ditch. I said: Continue reading “AAA is Paying Attention, But is That Good or Bad?”
Predictions for 2010
Okay – going out on a limb here, I know – but just couldn’t resist the “power of publication” with my own blog and all. Never before have I had such a great opportunity to share my personal thoughts with the masses at virtually no cost. Who knows, of course, how many people will actually see this. But – for the sake of posterity – here are my predictions for 2010. Continue reading “Predictions for 2010”
Are You Ready to Serve GenY?
For years, the “baby boomers” represented the focus of much of society – from television programming, to advertisers’ focus to social media commentary from journalists and academics. But, today there is a new generation that is rapidly gaining attention and focus from these groups. Continue reading “Are You Ready to Serve GenY?”
Why Are You Hiding Your Contact Information?
Have you ever noticed how difficult some people make it to connect with them? I can understand the very elite, supremely famous celebrities that are so inundated with attempted contacts from masses of strangers that they absolutely need to put up barriers. But, what about those whose web sites and professions would lead one to believe that they make a living based on their ability to serve the needs of potential customers, existing clients or others who could help them make valuable connections? Continue reading “Why Are You Hiding Your Contact Information?”
Can Your Brand Be *Too* Well-Recognized? Apparently Yes!
An article in the November issue of Entrepreneur raises an interesting perspective on the proliferation of big brands and whether having a big brand can, in some cases, be a negative.
Apparently, Starbucks – arguably a big, big, brand – is going incognito in some markets. It’s opening up neighborhood coffee shops Continue reading “Can Your Brand Be *Too* Well-Recognized? Apparently Yes!”
Listening and Learning…From Social Media and Everywhere Else!
A recent study from PRWeek and communications agency MS&L, reported in BtoBonline.com, indicated that almost 70 percent of marketers say they’ve never made a change to their products or marketing campaigns based on consumer feedback on social media sites.
Now this number may be shocking, until you learn who the survey was distributed to. Continue reading “Listening and Learning…From Social Media and Everywhere Else!”
What Do Your Customers Want?
Last weekend I was at a craft show – an annual outing where I sell beaded jewelry that I design and “dabble at” throughout the year. Unlike previous shows, this year I sold hardly any ear rings, usually a high demand item both because of their uniqueness and low price I think (I have to be honest with myself!). This year I sold Continue reading “What Do Your Customers Want?”
Little Touches Leave Lasting Impression
Our water heater went out recently and my husband researched and ordered a part online from – www.plumbingsupply.com. Not the kind of company that one might, necessarily, expect anything special from, right? After all, a plumbing part is a plumbing part.
But the day the part was delivered – I heard my husband exclaim first: Continue reading “Little Touches Leave Lasting Impression”