Business Development Archives

You Can’t Compartmentalize Results!

In a recent post I talked about an “aha moment” I had. It’s one that has impacted how I think about my own business. When I started my business about two years ago, I was hoping to work with clients to help them develop strategic marketing communication plans to move their businesses forward. I’m a *HUGE* proponent of planning and think that effective planning can avoid unnecessary effort and expense–and increase results.

But, not everyone believes this. I found that, just as when I was in the “corporate world,” Continue reading “You Can’t Compartmentalize Results!”

What Makes Information Worth Paying For? An “Aha!” Moment!

I just finished a complicated, but very interesting, article for an information industry publication about security and identity issues for content owners. Once I was able to get past all of the confusing terminology and “IT-speak” (which took me several interviews and multiple reviews and re-reviews of my notes, not to mention “sleeping on it” for several nights…) some key themes began to emerge. Ultimately (I think…) I pulled together an article that effectively sums up both the challenges and opportunities facing content owners today. There are two “big questions” from the content owners’ perspective: Continue reading “What Makes Information Worth Paying For? An “Aha!” Moment!”

The Value of an ELetter or Newsletter

During a recent conversation with a client, while talking about her new web site and ways to use the site to interact more with prospects and clients, she recalled that I had recommended an eletter at one point. But, she admitted that she really didn’t see the value of using a tool like that for her audience (and that may well be true given her communication goals and specific market). Still, the conversation made me reflect on all of the reasons that I feel that eletters (or even the old, traditional, print newsletter) can be very useful communication tools for marketers and why it’s worth the bother to create one on a regular basis. Continue reading

Would You Send a News Release Like This?

In anticipation of Drew Peterson’s murder trial which was supposed to start today in Joliet, Ill. (which always reminds me of the Blues Brothers, but I digress…), the PR firm representing the Peterson defense team released a media alert/press release that was, I think, rather odd. Continue reading “Would You Send a News Release Like This?”

Don’t Forget About Gathering Client Feedback

(Thanks to Gina Abudi for contributing this guest blog)

It is important for service-oriented organizations to regularly gather feedback from their clients. Unfortunately, too many organizations don’t bother to check in with their clients to see how things are going. The feedback you gather from clients will help in many ways, including: Continue reading “Don’t Forget About Gathering Client Feedback”

Predictions for 2010

Okay – going out on a limb here, I know – but just couldn’t resist the “power of publication” with my own blog and all. Never before have I had such a great opportunity to share my personal thoughts with the masses at virtually no cost. Who knows, of course, how many people will actually see this. But – for the sake of posterity – here are my predictions for 2010. Continue reading “Predictions for 2010”

Are You Ready to Serve GenY?

For years, the “baby boomers” represented the focus of much of society – from television programming, to advertisers’ focus to social media commentary from journalists and academics. But, today there is a new generation that is rapidly gaining attention and focus from these groups. Continue reading “Are You Ready to Serve GenY?”