With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.
Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.
Here are #3 and #4 of 10 recommendations. Continue reading “LinkedIn Newsletters: #3 and #4 of 10 Expert Best Practices for B2B Thought Leadership”
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I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like 
TikTok is a relatively new social media channel, but it quickly captured the attention of marketers and influencers around the globe. 
LinkedIn is, arguably, the most important social media channel for B2B professionals. Originally started as a job search network, LinkedIn has evolved into a gathering place for a wide range of business professionals. Unlike other social media, LinkedIn content is heavily skewed toward the sharing of professional information, although more personal posts have been creeping in recently.