We recently had a source—not an editor, or client, but a source—ask if we had used AI to generate content for a profile for one of their executives.
Our answer: Continue reading “A New Era in Content Creation: Be Careful Out There!”
Category: Content Marketing
Will Google Algorithms Save the Day (Again) for Content Creators?
Random, middle of the night thought…
Those of you who have been in the content marketing industry for a while (at least back to 2008) probably remember the “content mills” and how tough the market was for writers back then until Google switched up its algorithms to reward sites for original, higher-quality content.
I’m wondering if Continue reading “Will Google Algorithms Save the Day (Again) for Content Creators?”
Going Crazy With GenAI: What Marketing Consultants Could Learn From Willy Nelson and Jelly Roll
One of the big downfalls of GenAI is that it currently only draws from content it is trained on that already exists. So, the information it generates is “known.” GenAI can’t (yet) create new material; it can only consolidate and spew back what’s already been created by others. In other words, “it” cannot be innovative.
But you can!
Navigating the Wild, Wild, West of GenAI and Copyright Issues
I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today.
The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. Continue reading “Navigating the Wild, Wild, West of GenAI and Copyright Issues”
From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 1
While many people may not think of it this way, Amazon is likely one of the most successful—if not the most successful—websites from a monetization standpoint. Initially, it started as an online bookseller, but today, much of Amazon’s revenue comes through payments received from third parties selling products on its site—a practice referred to as affiliate marketing. Today, more than 60% of its sales come through independent sellers, the company reports.
Amazon, the gorilla in the room here, is the Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 1”
Why Your B2B Content Team Needs to Be Good at Storytelling
Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance?
This is a question I responded to recently on LinkedIn.
Continue reading “Why Your B2B Content Team Needs to Be Good at Storytelling”
Addressing Conflicting Feedback as a Content Marketer: The Ideal Review Process
Creating marketing communications materials can be challenging. After decades in the business (yeah, I’m “seasoned”… ), I’ve had multiple experiences with review processes—some great, some good, some not so good, and some absolutely horrendous and extremely frustrating.
Over the years I’ve come to identify a number of best practices that can help to both streamline the content review process and minimize frustrations along the way—for both content creators and subject matter experts.
Continue reading “Addressing Conflicting Feedback as a Content Marketer: The Ideal Review Process”
How SEO (Still) Works in 2024: Understanding the Language of Your Audience
In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a significant obstacle when it comes to SEO designed to get audiences to your website. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. Continue reading “How SEO (Still) Works in 2024: Understanding the Language of Your Audience”
SEO Revisited: How SEO (Still) Works in 2024
Content marketing is still something that a lot of companies, large and small, continue to invest in. The ultimate goal, of course, is sales. But, along the way to a sale, content marketers must first capture attention, drive traffic to a website (in most cases), and deliver on the promise that their copy promo or social media post suggested.
SEO, or search engine optimization, has been a big part of this process. And, while I certainly consider SEO when crafting content for myself or my clients, I’m not a slave to it. Here’s why.
Continue reading “SEO Revisited: How SEO (Still) Works in 2024”
Tips for Adding GenAI to Your Martech Stack
Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.
Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. Continue reading “Tips for Adding GenAI to Your Martech Stack”