Jazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 6”
Category: Strategic Planning
6 Steps and 6 Weeks to an Effective Content Strategy: Week 5
Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 5”
6 Steps and 6 Weeks to an Effective Content Strategy: Week 4
Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 4”
6 Steps and 6 Weeks to an Effective Content Strategy: Week 3
Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 3”
6 Steps and 6 Weeks to an Effective Content Strategy: Week 2
Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: identifying her target audience. Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 2”
6 Steps and 6 Weeks to an Effective Content Strategy: Week 1
In last week’s blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: Continue reading “6 Steps and 6 Weeks to an Effective Content Strategy: Week 1”
Bye Bye Blockbuster?
by Justin Grensing, Esq., MBA
For countless Americans, a trip to the local Blockbuster in the hopes of renting one of the copies of the latest hit movie to be released on VHS or DVD or to browse older favorites and film classics was a part of the Friday or Saturday night ritual for years.
But as technology and delivery methods evolved, Blockbuster and other video stores started to lose market share to then-mail-delivery-based Netflix as well as DVD rental kiosks before seeing further erosion from video streaming services. As Michelle Lou and Saeed Ahmed write for CNN, the iconic brick-and-mortar movie rental chain is still hanging on. But just barely. After the recent closing of a Blockbuster store in Australia, the Blockbuster in Bend, Oregon became the last one open on earth.
Our Top 3 Marketing Communications Resolutions for 2019
As the New Year approaches it’s time to begin thinking about New Year’s resolutions. I’m pretty goal oriented and actually love this time of year–it’s always fun to look forward to new possibilities and make new plans for growth and achievement. I also believe that thinking about and committing our goals to some formal form (whether hard copy or online) serves to formally mark them in our minds and increases the odds that we will actually move forward to achieve them. Following are our top three marketing communications resolutions for 2019.Develop a plan for 2019 and commit it to writing.
It doesn’t have to be a “fancy” or elaborate plan, but it’s important for businesses of any size to take the time to clarify their mission, vision and values, identify goals and measurable objectives, evaluate the internal/external environment, development strategies and tactics designed to leverage strengths and opportunities and overcome threats and weaknesses, and establish metrics to monitor success. I’m a strong proponent of strategy (hence the name of my company!) and the author of The Complete Idiot’s Guide to Strategic Planning.
Continue reading “Our Top 3 Marketing Communications Resolutions for 2019”
Leveraging Big Benefits From Loss Leader Pricing
by Justin Grensing, Esq., MBA
At first glance, it might seem like a ridiculous strategy to price a product below its cost. Wouldn’t you just be losing money? While this is true, many companies do just that, and they do lose money. On that specific offering. This is part of a strategy known as loss leader pricing. As defined by Inc., “loss leader pricing is an aggressive pricing strategy in which a store sells selected goods below cost in order to attract customers who will, according to the loss leader philosophy, make up for the losses on highlighted products with additional purchases of profitable goods.”
A great example of a loss leader is razors. Continue reading “Leveraging Big Benefits From Loss Leader Pricing”
The Benefits of Being a “Fast Follower”
by Justin Grensing, Esq., MBA
The business world has a strong mythology around, and reverence for, the innovator – brilliant geniuses who upend the status quo and usher in a wave of change, making fortunes along the way. We often think that the first company to go down an innovative path is in an enviable position. But, in many cases, it is not the first mover who prospers, but the fast follower. Continue reading “The Benefits of Being a “Fast Follower””