I’ve been thinking a lot about remote work lately. Not only because of the coronavirus, and not only because I’ve been working from home since 2008, but because my new book “Managing Remote Staff: Capitalize on Work-from-Home Productivity” was released by Self-Counsel Press, a publisher I’ve written a number of books for.
I received a lot of input for the book from both those who manage remote staff and those who work remotely. Some have been doing this for a number of years; others only since the pandemic emerged and changed the work landscape forever. Companies have historically been hesitant to allow employees to work from locations other than their official workplaces. This is true for a variety of reasons, many revolving around trust, concerns about communication, and the ubiquitous concern managers have of being able to successfully manage employees when they are “out of sight, out of mind.”
Continue reading “How To Demonstrate Your Productivity When Working Remotely”
The 3 C’s of Marketing (company, customers and competitors) is a popular model used to help businesses and marketers develop marketing strategies by encouraging them to think about their customers and what they value, what they have to offer that address what customers value/need, and what others (competitors) are offering. It’s a model that also aligns very well with another three-pronged marketing approach: segmenting, targeting, and positioning.
It’s hard to believe that another year is drawing to an end. I can still vividly remember the countdown to Y2K and the anxiety so many were feeling as they wondered what a new century would mean in terms of digital disruption. The year 2000 came in with more of a whisper than a bang but, since that time, much has changed in terms of the ways technology continues to impact our personal and professional lives.
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With an 
Where to price products and services is a key part of any business’s marketing and finance strategies. 
Google has not had a great couple of years in Europe. In March, the company was fined 1.5 billion euros—roughly $1.7 billion—for antitrust violations in the online advertising market. This represents the third such fine against the tech giant since 2017. “With the announcement on Wednesday, the European fines against Google total roughly €8.2 billion, or $9.3 billion,” says an 
Jazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go.