Here we offer five effective tips to help you find credible sources for your B2B articles.
Continue reading “Five Tips for Finding Credible Sources to Interview for Professional Articles”
Tag: content marketing
AI for Content Creation
A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true? Continue reading “AI for Content Creation”
Don’t Assume Your Customers Know What You, or “Everybody,” Knows!
“You don’t pay unless we win!”
That’s the compelling marketing claim made by a large and very successful law firm. If you’re a consumer thinking about suing someone—an individual or a company—for a loss or injury you’ve received, such a no-risk offer would be compelling indeed.
But here’s the thing. Continue reading “Don’t Assume Your Customers Know What You, or “Everybody,” Knows!”
Content Hacks for Companies on a Tight Budget
Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.
Continue reading “Content Hacks for Companies on a Tight Budget”
Continued High Demand for High Quality Content
The world has changed in many ways over the past several years, especially due to the widespread impact of the pandemic–largely bad, but with some good. Like the recognition among many companies that many employees can work effectively, and productively, outside of traditional work settings. And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. Continue reading “Continued High Demand for High Quality Content”
Generating Responses, Followers, and Referrals—An “A-ha!” Moment
A while ago I experienced an interesting phenomenon related to the release of my monthly e-letter. I’d gotten into the practice of posting notices to various LinkedIn groups when a new e-letter was available, inviting new subscribers. I had been doing this for about 14 months and Continue reading “Generating Responses, Followers, and Referrals—An “A-ha!” Moment”
When It Comes to Hyper-personalization Use Your Spidey Senses
Digital technology available today makes it possible to hyper-personalize communications with customers and prospects. But, just because you can, doesn’t mean you should. I think the biggest mistake that marketers can make in pursuing hyper-personalization Continue reading “When It Comes to Hyper-personalization Use Your Spidey Senses”
Blogging Best Practices
A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs.
Personally, I think the whole field of blogging is Continue reading “Blogging Best Practices”
Stop the Insanity! Are You Continuing to Make These Same Mistakes Over and Over and Over and…?
You’ve no doubt heard the definition of insanity: “Doing the same thing over and over again, and expecting different results.”
It’s a common malady in the business world, and particularly evident these days during tough times. Companies know that the results they’re getting aren’t what they’d like to see and are not likely sustainable, yet they don’t quite know what to do about it. So they keep doing what they’ve always done in tough times – they Continue reading “Stop the Insanity! Are You Continuing to Make These Same Mistakes Over and Over and Over and…?”
When You Make It All About You, You Lose
Whenever I’m called upon to offer a critique on or advice about a company or consultant’s copy – whether it’s on a web site, in a brochure, an ad, a blog, or whatever – the first thing I do is read through the copy to see whether the focus is on “we/me” or “you/your.” Most of the copy I look at is the former. A quick, easy and relatively painless way to improve it Continue reading “When You Make It All About You, You Lose”