I did an interview recently with a reporter who was looking for tips on email marketing effectiveness. Whenever I do this type of thing, or write bout email or Internet marketing, or even *think* about email or Internet marketing, I’m always struck with how very much the *same* online marketing is to traditional marketing. The tools may be different. The reach may be different. But the bottom line, by and large, is that the techniques Continue reading “Ramp Up Your Email Marketing Effectiveness”
Tag: copywriting
What Makes a Good Attorney…Small Business…Consultant…Engineer…Web Site?
I recently responded to a question in an online forum that asked: “What makes a good attorney web site?” I thought the way the question was framed was interesting because, on the one hand, I do think it’s important with any communication to focus on specific objectives. But, on the other hand, I would also say that what makes a good attorney web site is very much the same as what might make Continue reading “What Makes a Good Attorney…Small Business…Consultant…Engineer…Web Site?”
Lofty Language Fails to Connect
For those communicators who work with — or who are! — professionals who required multiple, high-level degrees to practice in their careers, there can be a tendency to “speak in lofty language.” They forget that those who are *not* members of their profession *don’t* speak in their language. They fail to realize that, rather than being impressed by their advanced knowledge, their intended audience is simply confused and disinterested. Worse, when their intended audience doesn’t “get” the message they don’t *get* the message. Continue reading “Lofty Language Fails to Connect”
Raising Awareness for Your Products or Services
I had a media inquiry recently from a reporter asking how businesses can best reach out to consumers to raise awareness of their products and services. It’s a great question and one that every new business/service provider grapples with. It is also the first step in the consumer buying process once a need has been realized. So, if you’re a business owner with something new to offer what steps should you take to get the word out to raise awareness of your product/service? Continue reading “Raising Awareness for Your Products or Services”
10 Copywriting Tips for Guaranteed Results!
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: Continue reading “10 Copywriting Tips for Guaranteed Results!”