It’s no secret that social media is an important part of the modern marketing mix. According to a 2016 Statista survey, 81 percent of survey respondents said they had integrated social media into their traditional marketing mix. But doing social media marketing and doing it well are two very different things. Here we offer some basic do’s and don’ts for beginners and even seasoned social media marketers. Continue reading “Some Do’s and Don’ts For Successful Social Media Marketing”
Tag: linkedin
Where Are You Along the Continuum of the “Five Levels of Social Media Engagement”?
Just as not all restaurants, auto manufacturers or artists are created equal, not all social media marketing efforts are created equal. Some marketers feel like it’s enough to simply have a Facebook page that serves as a relatively static landing point for curious potential customers. Others spend a lot of time, effort and resources to research and develop sophisticated social media engagement strategies that incorporate multiple social channels—and lead to some quantifiable desired results.
Obviously, we strive to encourage everyone to move into the latter camp; however, we recognize this isn’t always feasible and know that there is a wide spectrum of quality and effectiveness. Continue reading “Where Are You Along the Continuum of the “Five Levels of Social Media Engagement”?”
Best Practices for Social Media Marketing
It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. Continue reading “Best Practices for Social Media Marketing”
Best Practices in Making Social (Media) Connections
We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. Continue reading “Best Practices in Making Social (Media) Connections”
Some Productivity Apps to Check Out!
Lately I’ve been receiving multiple submissions from random bloggers requesting that I share them on my site. It’s something that I’ve considered doing and have had a “to do” item for some time to come up with some criteria for reviewing and potentially publishing contributed content, but I just haven’t gotten around to it. Today, though, I received an item that I thought was useful enough, and non-promotional enough, that I felt it was worth sharing. Continue reading “Some Productivity Apps to Check Out!”
Leveraging LinkedIn in Your Job Search
With graduations on the horizon many are actively engaged in job search. LinkedIn can be your best friend.
It’s probably no surprise that LinkedIn is a great tool for job seekers. After all, unlike other, more social, social media sites like Facebook, Twitter, etc., LinkedIn is intentionally geared toward the professional sphere. But, chances are that, unless you’re in sales, own a business or are in the market for a new job, you probably aren’t spending a lot of time on LinkedIn. You should be. Continue reading “Leveraging LinkedIn in Your Job Search”
Managing and Monitoring Your Social Connections
Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.
Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. Continue reading “Managing and Monitoring Your Social Connections”
Being (Appropriately) Social Online: The Etiquette of Social Media Engagement
As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? Continue reading “Being (Appropriately) Social Online: The Etiquette of Social Media Engagement”
Twitter: Beyond Promotion
Like most forms of social media, Twitter is largely used by businesses to promote a message, product or service. However, there are a number of uses for Twitter beyond purely promotional activities. Twitter, and other social media tools, can actually provide big benefits to businesses in multiple ways. Some of the ways we have used Twitter outside of traditional marketing include the following: Continue reading “Twitter: Beyond Promotion”
Misconceptions about Social Media Data
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding or missing entirely key metrics. Continue reading “Misconceptions about Social Media Data”