Tag: digital marketing

Twitter: Beyond Self-Promotion

In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:

• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground

Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: Continue reading “Twitter: Beyond Self-Promotion”

Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You

In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.

Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.”  Continue reading “Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You”

Brand Building for Service Professionals: Some Practical Tips

We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. Continue reading “Brand Building for Service Professionals: Some Practical Tips”

7 Digital Advertising Trends You Need to Know Now!

Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st marketers to become savvy about a broad range of digital advertising options that can include anything from SEO, to social media, to mobile and more.

There’s much to understand, much to keep track of and much to stay on top of. That’s the bad news.

The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective. Continue reading “7 Digital Advertising Trends You Need to Know Now!”