When businesses think about marketing, it’s typically and understandably in the context of attracting business. People who will pay you money. But marketing your business to potential employees — those you will pay money — can be just as important. And yet, so many employers overlook the importance of such marketing. As Wes Gay writes for Forbes, “Businesses are familiar with investing in consumer marketing, yet rarely consider investing in marketing for new employees. This is especially important for companies looking to recruit top millennial talent, as reaching the millennial generation can be challenging for older companies.”
With that in mind, we thought we’d provide some tips on how to market yourself to potential employees. The process is very much the same as any form of marketing. Here’s what you need to know. Continue reading “Marketing: It’s Not Just For Getting New Customers”
Since the dawn of the Internet Age, businesses have been quick to see the benefit of a company website to attract customers; however, a company website, like any communication channel, should be thought of in the context of all of an organization’s stakeholders. This includes business partners and potential business partners, as well as employees and – the focus of this blog post – potential employees. 
It’s not always easy to tie marketing spend to an increase in revenue — 
When we talk about branding, we focus a lot on an organization’s corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers are becoming more and more aware of the importance of human capital. From senior leaders to front line employees, organizations need to attract the best and brightest to remain competitive for the long run. There are 
We’ve written previously about the importance of employer branding and why consistency and coordination between the marketing arm and the HR arm are crucial to ensure alignment. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips in the context of employer branding.
In 
When we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?