Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 4”
Tag: content management
6 Steps and 6 Days to an Effective Content Strategy: Day 3
Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 3”
6 Steps and 6 Days to an Effective Content Strategy: Day 2
Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 2”
6 Steps and 6 Days to an Effective Content Strategy: Day 1
In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 1”
6 Steps and 6 Days to an Effective Content Strategy
There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what content strategy is all about.
Here, through a fictional example of a company that’s interested in gaining clients and driving business through content marketing, we apply the advice of content marketing experts to demonstrate how it can be used in concrete ways. Continue reading “6 Steps and 6 Days to an Effective Content Strategy”
Let’s Get Visual: A Look at Some Popular Visual Social Tools
The old saying “a picture is worth a thousand words” has been around for decades and for good reason—visual images get attention. Studies indicate that adding visual images to online communications boosts the odds that audiences will both notice and engage with that content. For instance, according to HubSpot, an inbound marketing software platform company based in Cambridge, Massachusetts: Continue reading “Let’s Get Visual: A Look at Some Popular Visual Social Tools”
Content Marketing: A Deep Dive Into the Definition
Content marketing is, as the words suggest, using content to market yourself, your company, your products or your services. The key distinction between “content” and “content marketing” is the purpose behind the content. Content marketing is done with the ultimate goal of generating a positive marketing impact for an individual or organization.
It’s important to note, though, that while marketing is at the basis of these activities, effective content marketing does not take a heavy sales approach. On the contrary, content marketing is more subtle than a sales appeal—and far more valuable to its recipients. That was true when John Deere launched “The Furrow,” and it is still true today, 120 years later. Continue reading “Content Marketing: A Deep Dive Into the Definition”
Driving Valuable Backlinks Through Exceptional Contributed Content
As a strategic marketing company, we have promoted the importance of marketing for any business loudly and often. At the same time, we understand that small businesses are often operating on razor-thin margins (if they’re even in the black at all) and may not have substantial cash reserves on hand to fund an aggressive marketing campaign. Fortunately, a large war chest is by no means a necessity in successful marketing. Continue reading “Driving Valuable Backlinks Through Exceptional Contributed Content”
Being (Appropriately) Social Online: The Etiquette of Social Media Engagement
As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? Continue reading “Being (Appropriately) Social Online: The Etiquette of Social Media Engagement”
How to Build Thought Leadership Through Blogging
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? Continue reading “How to Build Thought Leadership Through Blogging”