Last night I showed students in my Advertising Copy & Design class a video that I’ve seen a number of times, now, but that continues to both delight and amaze me. It’s Google’s “Project Re: Brief” which tells the story of four classic advertisements and how their original creators teamed up with today’s new breed of advertising professionals–and some technical experts–to create some truly amazing advertisements. The iconic spots they recreated were: Continue reading “Iconic Brands Revisited With a Boost From Technology”
Tag: Marketing
If Your Audience Doesn’t Like Your Logo, Should You Change It? The University of California Did: And I Think They Made the Right Move.
This is an older story, but still an important lesson for organizations that decide to “mess with” their brand and its related images–like logos.
Late last year, the University of California system unveiled a new logo and they were immediately met with a firestorm of protest from various audiences. So, they decided to stop using it and go back to their original logo. Good move? Continue reading “If Your Audience Doesn’t Like Your Logo, Should You Change It? The University of California Did: And I Think They Made the Right Move.”
What to Avoid When Marketing to Women? Defining the Audience Too Broadly
Marketers often pose questions like: “What are the best practices when marketing to women?” In my opinion, that question is far too broad. Women are not a homogeneous market segment. There are a myriad of variations among them. I was recently asked this question; here’s how I responded: Continue reading “What to Avoid When Marketing to Women? Defining the Audience Too Broadly”
How to Generate Leads With a Limited Marketing Budget
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but Continue reading “How to Generate Leads With a Limited Marketing Budget”
Landing Your First Client, Customer or Patient
For those in consultative roles, clients are everything. As consultants consider the launch of their businesses, obviously one of the first questions is: “where will my first client come from?” My answer, based on my own experience, as well as discussions with consultants in a variety of fields is: from those you know. Many consultants and freelancers have launched their businesses, initially, by reaching an agreement with a current employer to take on work on a contract basis and that can be a great starting point. If that isn’t possible, another channel to pursue Continue reading “Landing Your First Client, Customer or Patient”
Marketing Strategies: Facebook Campaigns
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. Continue reading “Marketing Strategies: Facebook Campaigns”
The Three C’s to Cementing Your Brand in the Minds of Your Market: Coca-Cola Style
“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive VP, CMO and CCO of The Coca-Cola Company.
Branding Magazine as well as other companies and people around the world consider Coca-Cola as one of the most recognized brands. In addition to ensuring a high quality product and positive consumer experiences across multiple touch points, every year, Coca-Cola spends billions of dollars on creative, hilarious, and inspiring advertisements. Branding, as we’ve discussed extends far beyond the logo and company colors. However, those elements are key in connecting with consumers over time and keeping your name front and center–and recognized!
Coca-Cola’s simple, colorful design, has done just that. It’s proven to be extremely effective in making connections with consumers to market the company, and its products, literally around the world.
So how do you cement your brand in the minds of your market as Coca-Cola has? Follow these three C’s. Continue reading “The Three C’s to Cementing Your Brand in the Minds of Your Market: Coca-Cola Style”
Introduction to FourSquare
In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. Continue reading “Introduction to FourSquare”
Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. Continue reading “Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement”
What I’d Like To Do Better in 2013: New Year’s Resolutions
I love a new year. Although I realize that, technically, every day is the beginning of a new year, there’s something about the New Year that makes me both reflective and optimistic about what lies ahead. As a pretty goal-oriented person, I enjoy the process of looking back, learning, and looking forward. It’s the basis of strategic planning, after all, a personal passion of mine. Each year I spend time to commit my goals to writing and I track my progress throughout the year. I don’t achieve every goal, but I do belief that I’m more effective than I would be if I didn’t take the time to plan. I had some great successes in 2012 and a lot of very rewarding experiences–both personally and professionally. But there’s always room for improvement and, regardless of what I achieve, I always want to achieve more. So, in 2013, there are a number of things I’d like to do better: Continue reading “What I’d Like To Do Better in 2013: New Year’s Resolutions”