Online marketing is a crowded arena. Just check out Internet Live Stats to get an idea of the massive amounts of blog posts, websites, tweets, etc. It’s hard to stand out in the crowd, but every once in a while, some gem emerges that catches the attention of the masses and forms part of the collective consciousness. In other words, something goes viral. But how does that happen? Continue reading “In Search of Viral Content: Is It Worth the Effort?”
Tag: online marketing
Twitter: Beyond Self-Promotion
In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:
• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground
Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: Continue reading “Twitter: Beyond Self-Promotion”
Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You
In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.
Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.” Continue reading “Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You”
Brand Building for Service Professionals: Some Practical Tips
We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. Continue reading “Brand Building for Service Professionals: Some Practical Tips”
Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. Continue reading “Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing”
“Newsjacking”: New Term, Big Opportunities
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? Continue reading ““Newsjacking”: New Term, Big Opportunities”
B2B Content Marketing Still Going Strong!
Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique, original, high-quality content. Marketers everywhere, in businesses large and small, are scrambling not only to find or create high-quality content, but to distribute that content in strategic ways aligned with their brand and designed to generate real, and measurable, results. Continue reading “B2B Content Marketing Still Going Strong!”
Mobile Apps and Content Marketing-A Match Made in Heaven
Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month.
That fact hasn’t missed the attention of CMOs around the country. Continue reading “Mobile Apps and Content Marketing-A Match Made in Heaven”
Social Media and Content Marketing: It’s a Journey, Not a Race
Small business owners and entrepreneurs can often be impatient when it comes to watching their businesses grow. That’s understandable. Many have left good-paying jobs, with benefits and other perks, to pursue their dreams. The financial strain of striking out on one’s own, and the desire to see that dream grow, would make most people a little impatient. This is especially true when it comes to waiting for marketing activities to pay off. But, especially in the world of online marketing, patience pays! Continue reading “Social Media and Content Marketing: It’s a Journey, Not a Race”
How Small Businesses Can Get More Out of Their LinkedIn Accounts
For a small business without a big marketing budget, it can be tough to find economical marketing outlets. Paid advertisements on television and radio can get expensive fast, as can hiring a quality web designer and paying for regular content. Fortunately, there are a number of low-cost/no-cost tools that small businesses can leverage to achieve marketing success. Continue reading “How Small Businesses Can Get More Out of Their LinkedIn Accounts”