Blog: Strategy Matters!

LinkedIn Newsletters: Best Practices for Success

Social media marketing concept image with business icons and copyspace.You should be using this cost effective marketing tool

LinkedIn suggests that LinkedIn Newsletters are one of the most effective features for content distribution, and they’re certainly growing in use but individuals and companies. But, do they really offer value, and in what way?

We sought input from LinkedIn experts who are using LinkedIn Newsletters—some with a great following and some just starting out—to get their insights, best practices, and actionable tips on how to make the most of this platform to grow and engage with a LinkedIn audience.

What you need to know about leveraging LinkedIn newsletters

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Best Practices for Finding, Connecting With and Engaging “Shadow Buyers”

Are invisible prospects costing you sales?

Today’s digital commerce environment means that marketers can learn a lot about consumers who are interested in their products and services. But while that can be a boon for marketers, it’s not something that all prospects feel favorably about.

In fact, a rising number of consumers are actively taking steps to avoid being detected. They don’t want the bother. They don’t want the intrusion. And they don’t relish the feeling of violation that comes from being served up offers immediately after checking something out on your website.

How to bring them out of the shadows

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Using Generative AI (GenAI) to Create Video Marketing and Sales Content

GenAI tools are dramatically simplifying the video production process

Video used to be very expensive and time-consuming for companies and individuals to produce. Then, with the widespread adoption of smartphones that came with the ability to capture video seamlessly, and an associated drop in viewers’ expectations of high-quality output, the cost and time requirements for video production have declined precipitously.

The most recent impact on the cost and time required to produce video content is generative AI (GenAI) which has become a transformative force in video production across the entire creation process.

Ongoing Popularity of Video Prompts Adoption

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Event Marketing Looks Very Different Post-Pandemic

Flexible options are the norm as events cater to varying preferences

Since the pandemic halted in-person events five years ago, interest in getting together in real life (IRL) has soared. Event marketing is making a resurgence, but these aren’t the events of the pre-pandemic era. Expectations have changed and new technology has emerged to help event planners better engage with their audiences—wherever they are.

How planners are embracing the shifts

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5 Key Communication Skills for Career Success

In a digital world, traditional communication skills are in high demand

While generative AI (GenAI) tools like ChatGPT, Claude, Perplexity, and others are becoming increasingly prevalent in workplaces of all kinds, employees are finding that soft skills like communication are becoming more important and more valued than ever.

It’s not just new employees who are looking for help developing these skills; seasoned workers are as well. I’m frequently asked by audiences of all ages and types what I believe are the top communication skills that can position people for success.

Here are my top five. They’re not newly important. They’re evergreen. Master them and you’ll position yourself for success in whatever field you’re in.

Top 5 Communication Skills  

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Pinterest Just Did What Every Platform Should Do: Put Users in Control

Pinterest rolled out new controls this week.

The new controls are user-centric, allowing users to reduce AI-generated content in their feeds. The move has prompted a collective sigh of relief from creators and users alike that speaks volumes.

The stats tell the story:

Why this matters:

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“You Can’t Fire Me For Posting That!” Or, Can You…?

Important things to know about the reality of First Amendment rights

Charlie Kirk’s assassination prompted a firestorm of sentiment that rang across social media channels ranging from outrage to, in some fringe circles, celebration. The result, in some cases, was rapid action by employers who terminated employees whose hate speech threatened to tarnish their brands.

A fiery debate ensued following these firings, as many staunchly asserted that employers couldn’t fire employees for simply exercising their First Amendment rights. What many don’t fully comprehend, though, is what First Amendment rights really mean and where they do, and don’t, apply.

When an employee’s controversial tweet goes viral or their political Facebook post sparks workplace tension, many business leaders face the same question: “What can we legally do about this?” The answer is more nuanced than you might expect, even for private employers.

Recent legal guidance from Ford Harrison reveals that while private companies have more flexibility than government entities, the landscape is still filled with potential legal pitfalls that require strategic navigation.

The Legal Reality for Private Employers

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Evaluating New Entrants to the World of Gen AI

GenAI Tools You Need to Know About

ChatGPT, a generative artificial intelligence (gen AI) tool, was released by OpenAI, and that tool was soon quietly followed by other entrants to the space, including Perplexity and Claude. Then DeepSeek burst onto the scene, far from quietly, in January 2025. Almost immediately, tech companies started to worry because DeepSeek supposedly represented a low-cost option, but now experts are saying that may not be the case.

But DeepSeek isn’t the only disruptive entrant in the space. There are a continually growing number of tools and features that content creators need to know about.

Staying on top of a continually evolving GenAI landscape

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A Step-by-Step Process for Gen-AI Search Optimization

Memo Note Post Appointment Meeting ReminderPreparing for the World of GenAI-Driven Search

As more and more consumers are turning to tools like ChatGPT, Claude, and Perplexity instead of Google when they’re looking for answers to questions, or doing research, brands are taking notice.

Long-term reliance on Google search, and traditional approaches to search engine optimization (SEO), aren’t necessarily relevant in this rapidly changing search environment. Google search isn’t going away, but GenAI-driven search is having a growing impact.

What do you need to know, and do, to make sure your website doesn’t fall into oblivion?

Key Recommendations a One-Year Plan

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Future-Proofing Your Search Strategy

The Future of Search is Now

The search landscape will continue evolving as AI capabilities expand and user behaviors adapt, requiring strategies that remain effective across multiple scenarios.

Raju Dandigam, engineering manager at Navan, predicts the next evolution: “The upcoming evolution of generative AI search will introduce text and voice and image and video as fundamental input methods. Businesses need to develop content that sounds right because AI agents now merge voice assistants with smart devices.”

AI-generated content with a human touch

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