I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. Continue reading “Creating Online Communities”
Category: Social Media
What Social Media Tool Should You Use? No Easy Answers.
With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?
Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to Continue reading “What Social Media Tool Should You Use? No Easy Answers.”
How to Generate Leads With a Limited Marketing Budget
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but Continue reading “How to Generate Leads With a Limited Marketing Budget”
Crisis: It Can Happen to Anyone. Take Burger King, For Example!
Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: “Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as Continue reading “Crisis: It Can Happen to Anyone. Take Burger King, For Example!”
If You’re Trying to Connect With CEOs on Social Media, You May Be Wasting Your Time
I wrote an article recently for Econtent on CEOs and social media, considering the extent to which they are–or may not be–engaged with social media. What I learned surprised me, and may surprise you as well.
Since LinkedIn is the most business-oriented of the social media tools I’m familiar with (Google+ is quickly gaining ground), I decided to check LinkedIn to see how many Fortune 500 CEOs had LinkedIn profiles. I decided to start with the top 25 companies and their CEOs, using the Fortune list. Of the Top 25 on the list, only one– Continue reading “If You’re Trying to Connect With CEOs on Social Media, You May Be Wasting Your Time”
Marketing Strategies: Facebook Campaigns
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. Continue reading “Marketing Strategies: Facebook Campaigns”
Introduction to FourSquare
In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. Continue reading “Introduction to FourSquare”
Boosting The Power of Social Media: Taking Risks Without Getting Burned
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In the process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is Continue reading “Boosting The Power of Social Media: Taking Risks Without Getting Burned”
Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. Continue reading “Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement”
The Big Benefits of Blogging
We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?
If not, you must know it’s never to late to start something new! And we have a suggestion for you. Continue reading “The Big Benefits of Blogging”