“You Can’t Fire Me For Posting That!” Or, Can You…?

Important things to know about the reality of First Amendment rights

Charlie Kirk’s assassination prompted a firestorm of sentiment that rang across social media channels ranging from outrage to, in some fringe circles, celebration. The result, in some cases, was rapid action by employers who terminated employees whose hate speech threatened to tarnish their brands.

A fiery debate ensued following these firings, as many staunchly asserted that employers couldn’t fire employees for simply exercising their First Amendment rights. What many don’t fully comprehend, though, is what First Amendment rights really mean and where they do, and don’t, apply.

When an employee’s controversial tweet goes viral or their political Facebook post sparks workplace tension, many business leaders face the same question: “What can we legally do about this?” The answer is more nuanced than you might expect, even for private employers.

Recent legal guidance from Ford Harrison reveals that while private companies have more flexibility than government entities, the landscape is still filled with potential legal pitfalls that require strategic navigation.

The Legal Reality for Private Employers

Continue reading ““You Can’t Fire Me For Posting That!” Or, Can You…?”

A Step-by-Step Process for Gen-AI Search Optimization

Memo Note Post Appointment Meeting ReminderPreparing for the World of GenAI-Driven Search

As more and more consumers are turning to tools like ChatGPT, Claude, and Perplexity instead of Google when they’re looking for answers to questions, or doing research, brands are taking notice.

Long-term reliance on Google search, and traditional approaches to search engine optimization (SEO), aren’t necessarily relevant in this rapidly changing search environment. Google search isn’t going away, but GenAI-driven search is having a growing impact.

What do you need to know, and do, to make sure your website doesn’t fall into oblivion?

Key Recommendations a One-Year Plan

Continue reading “A Step-by-Step Process for Gen-AI Search Optimization”

AI Tool Integration Best Practices

Using AI Responsibly

The responsible use of AI tools in content creation and SEO strategy requires balancing efficiency gains with authenticity and quality standards.

As organizations adapt their content strategies for AI-driven search discovery, many are simultaneously exploring how AI tools can enhance their content creation and optimization processes.

This creates a dual challenge:

Continue reading “AI Tool Integration Best Practices”

Measuring Gen-AI and Traditional Search Success

Measurement Challenges in the Gen-AI Search World

Traditional SEO metrics require expansion to capture performance across dual search ecosystems, but many AI-specific measurement tools don’t yet exist.

Jordan Stevens, with Jordan Stevens Digital Marketing Consulting, outlines the measurement challenge: “Visibility is the key, but measuring it will be hard in the near term. We don’t have the tools for this yet. Keep your eyes on your business revenue as a whole. SEOs and marketers no longer have significant control over the output and what people see on the screen.”

Methods of measurement

Continue reading “Measuring Gen-AI and Traditional Search Success”

B2B Messaging That Resonates

I recently responded to a reporter’s request for input on how to make business-to-business (B2B) content more memorable. It’s a great question, especially in a generative AI (GenAI) environment where an increasing amount of content is being generated by GenAI tools, rather than humans.

That automatically makes any content that you generate generic and marginally useful. Dare to be different! Here’s how.

Continue reading “B2B Messaging That Resonates”

LinkedIn Newsletters: #9 and #10 of 10 Expert Best Practices for B2B Thought Leadership

With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Here are our final two tips and some key recommendations.
Continue reading “LinkedIn Newsletters: #9 and #10 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #7 and #8 of 10 Expert Best Practices for B2B Thought Leadership

With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Here’s #7 and #8 of 10 recommendations. Continue reading “LinkedIn Newsletters: #7 and #8 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #6 of 10 Expert Best Practices for B2B Thought Leadership

Using GenAI for content marketing - tips and best practicesWith over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here’s #6 of 10 recommendations. Continue reading “LinkedIn Newsletters: #6 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #5 of 10 Expert Best Practices for B2B Thought Leadership

With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

In this post we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here’s #5 of 10 recommendations. Continue reading “LinkedIn Newsletters: #5 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #3 and #4 of 10 Expert Best Practices for B2B Thought Leadership

Chess player achieving success. Surreal and conceptual scene of a tiny person standing on the top of chessboard among huge chess pieces. Overcoming obstacles, victory and business leadership metaphorWith over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here are #3 and #4 of 10 recommendations. Continue reading “LinkedIn Newsletters: #3 and #4 of 10 Expert Best Practices for B2B Thought Leadership”