Category: Marketing and Branding

LinkedIn Newsletters: #7 and #8 of 10 Expert Best Practices for B2B Thought Leadership

With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Here’s #7 and #8 of 10 recommendations. Continue reading “LinkedIn Newsletters: #7 and #8 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #6 of 10 Expert Best Practices for B2B Thought Leadership

Using GenAI for content marketing - tips and best practicesWith over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here’s #6 of 10 recommendations. Continue reading “LinkedIn Newsletters: #6 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #5 of 10 Expert Best Practices for B2B Thought Leadership

With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

In this post we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here’s #5 of 10 recommendations. Continue reading “LinkedIn Newsletters: #5 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #3 and #4 of 10 Expert Best Practices for B2B Thought Leadership

Chess player achieving success. Surreal and conceptual scene of a tiny person standing on the top of chessboard among huge chess pieces. Overcoming obstacles, victory and business leadership metaphorWith over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here are #3 and #4 of 10 recommendations. Continue reading “LinkedIn Newsletters: #3 and #4 of 10 Expert Best Practices for B2B Thought Leadership”

LinkedIn Newsletters: #2 of 10 Expert Best Practices for B2B Thought Leadership

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsWith over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here’s #2 of 10 recommendations. Continue reading “LinkedIn Newsletters: #2 of 10 Expert Best Practices for B2B Thought Leadership”

Launching and Leveraging LinkedIn Newsletters: 10 Expert Best Practices for B2B Thought Leadership

LinkedIn newsletters have emerged as a powerful tool for B2B professionals seeking to establish thought leadership and deepen audience engagement. Based on insights from 20+ verified marketing experts and industry leaders, this white paper presents actionable strategies for launching, optimizing, and leveraging LinkedIn newsletters to drive business results. Continue reading “Launching and Leveraging LinkedIn Newsletters: 10 Expert Best Practices for B2B Thought Leadership”

Your Customers are Talking About You. Do You Know What They’re Saying?

If you’re not on Instagram, Twitter, Facebook, or other social media sites —and believe it or not, many people are not!—you may be missing out on some very important conversations. Some of these conversations may be about you!

When we worked with a client recently, we did some quick online research, and they were shocked to find how many discussions about their product, relative to their competitors’ products, were taking place.

Some were good, some were not. Continue reading “Your Customers are Talking About You. Do You Know What They’re Saying?”

Why AI-Generated Content is Likely to Miss Emerging Trends

I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.

And I started to notice something interesting. Continue reading “Why AI-Generated Content is Likely to Miss Emerging Trends”

The Top Marketing Trends and Technologies of 2024: Marketers Adjust to Dramatic Market Shifts

Global Business People Commuter Walking Success Growth Concept

Has the world of marketing ever moved at such a fast pace in the past? Most in the profession would likely say no, and they’d be echoing the sentiment of professionals in fields of all kinds. Technology, the U.S. and larger global economy, changing consumer preferences, and a volatile employment market are all having an impact.

While the pace of change is not likely to diminish anytime soon, marketers can stay on top of the trends by relying on both research and expert insights from those in the field. Continue reading “The Top Marketing Trends and Technologies of 2024: Marketers Adjust to Dramatic Market Shifts”

The Social Media Channels Resonating With Content Marketers Now

TikTok is a relatively new social media channel, but it quickly captured the attention of marketers and influencers around the globe. SEO.ai estimates that TikTok has more than 1 billion active users worldwide, with 150 million in the U.S. But that use may come to a grinding halt as movement is afoot to ban the site due to security and privacy concerns. Continue reading “The Social Media Channels Resonating With Content Marketers Now”